If Felix Barrett’s recent press statement is to be believed, Punchdrunk has produced their last masked show with the closing of The Burnt City and will pursue new structures ahead. But if you are ultimately serving yourself with your ambitious build, then maybe it is as ambitious as it needs to be. They will be always working on something new and something more ambitious than, quite frankly, it needs to be. Or they’ll go the opposite route, and it’s never enough. They don’t need to open new locations because adding more of the same work for more money isn’t a bargain that sounds attractive to these types. Such owners may reach a point of contentment with their business, where it’s enough for them to maintain what they have. These types of businesses are called lifestyle businesses, as they exist to yield a desired lifestyle to the owner. Their self-exploration is what drives the business. That’s someone who is in it for themselves. Start your own business, and look who’s holding the keys now?Įver played a game where the creator wants to show you something in progress that they’re working on? Or give you a backstage tour? They always have such joy in their voice. While the barrier to entry is not as low now as it once was, the immersive arts promises careers that previously were under lockdown, with only Hollywood and Broadway producers holding the keys. That is one of the things that made me fall so hard for the immersive arts. They have to claim their own space if they are to explore their creativity fully. The world is crowded, and people are so creative. Maximizing profits rarely requires maximizing human potential, leaving so many of us bored and unexplored. They start a small business to serve themselves: to be their own boss, to do work they enjoy, to give themselves the space to showcase or grow their talents. Most small businesses owners could make more money working for somebody else. That wouldn’t be in service of their top priority. The Escape Game’s games will never top TERPECA, but they shouldn’t. Enthusiast money also speaks, apparently. But rumor has it if you contact them that you are an enthusiast who is (coughcough) likely to ruin other people’s games (cough), they may offer to make your booking private. You can tell that money is their goal because they went back to public bookings after the pandemic, which we all know makes for a weaker product but a better bottom line. I recommend their games to locals and traveling enthusiasts alike. Rather than create new games for each of their locations, they perfect the ones they have-a cost-saving measure if there ever were one in this industry (I don’t know about you, but working on something new is so damn expensive). They understand that the best way to make money is to deliver a consistent product that delights a wide range of guests with best-in-class customer service. The Escape Game is a great example of a business that has money as its primary why, but hasn’t sacrificed the quality of its product in that pursuit. Not that I’m speaking from an explicit experience or anything. Who wants to be a fat cat capitalist when you could be a starving artist? *Commence wild eye rolling* The rest at least dream of replacing or surpassing the income of their more boring job. Many start with the dream they might just strike it rich. It’s a bonus if they enjoy the labor, but money is usually the primary goal. Different businesses have different priorities, and ranking the three from most motivating to least motivating clarifies decisions that you’ve made-or will make. Stuart then asked us to rank these Three Whys by priority. He said there are typically three root whys… In a workshop entitled, “Reflecting your Business in your Brand,” Stuart Bogaty of Trap’t challenged us with the question of why we were in business. If you bumped into me in the past year, I probably waxed on a little too long about the idea. As the date for this year’s virtual Reality Escape Convention approaches, I am getting HYPE by remembering my biggest take-away from last year’s in-person convention in Boston.
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